#CDFIsInvest in America

  • Join our industry-wide call to action to urge Congress to

  • fully fund the CDFI Fund in both FY17 and FY18.

#CDFISINVEST SOCIAL MEDIA CAMPAIGN

OFN is leading our Members and other CDFI champions in a campaign to educate a new Congress about the CDFI industry. Using #CDFIsInvest, we’ll shine a spotlight on the various ways CDFIs invest in communities and individuals. With our a collective voice, we’ll urge Congress to support $250 million in CDFI Fund funding for both FY17 and FY18.

#CDFIsInvest outreach will target the Appropriations Committeewhich has new leadership in 2017and the FSGG with messages about the transformational impact CDFI investments have on rural, urban, and Native communities nationwide. With data* and impact stories, the campaign will demonstrate the need for the CDFI Fund.

Join us! Share your borrower stories with us to use in this campaign and participate directly by accessing the instructions and samples can in the tabs at right. And check back often—we are adding new content regularly!

HOW TO USE THIS TOOLKIT

Our social media toolkit makes it easy to share the "#CDFIsInvest in America" message. Use our prepared tweets and graphics or craft your own to tell your CDFI’s impact story and urge Congress to support the CDFI Fund.

During this campaign, we’re specifically aiming to reach:

Check back daily to plug into new tools and messaging points, as we roll out features of the campaign. 

ABOUT #CDFISinvest in America

In the first phase of our campaign, we set the tone. We shared messaging points via a conversation on Twitter about how #CDFIsInvest in America. Feel free to share these conversations on your social media threads by linking to the ones that apply to how your CDFI invests.

OFN's Core Threaded Tweets

Instructions

Links to the original Tweet are included below, as well as graphics of it to use on other social media like Facebook or Instagram. RT the original and call out to your Member of Congress, or right-click to download the graphic. Personalize it by adding your CDFI's impact data using our samples for each theme below:

Samples for Your CDFI

Each theme featured in the campaign was selected based on talking points of the current Appropriations leadership. While it may not explicitly touch on your main service area, there are still ways we want every CDFI to feel empowered to plug in. For instance, if affordable housing is your primary focus, tap into your data around job creation, serving families, or working in rural or Native communities.

Please note: If you are sharing a borrower story with your statement, also include #CDFIstory

Want to add your voice? These messages will be available on this site throughout the appropriations process and until the final FY17 and FY18 budget votes.

#CDFIsInvest in America Sample Tweets

Retweet the original Tweet linked above or use the graphic to tweet your policymaker.

#CDFIsInvest in #SmallBiz: Sample Tweets, Templates, and Graphics

Share how your CDFI invests in small businesses. Retweet the original Tweet linked above or use the graphic. You can add to the buzz by using one of our template/samples to show your CDFI’s impact and borrower stories.

Sample Tweets:

  • .@ YourRep: #CDFIsInvest in #smallbiz! Here’s how http://bit.ly/2kODLw8
  • .@ YourRep #CDFIsInvest in #smallbiz. Our #CDFI finances #smallbiz in <Your District/State> <upload image of your impact data using template below>
  • .@ YouRep: In 2015 Our #CDFI invested $X in #smallbiz, creating or retaining X jobs. #CDFIsInvest!
  • .@ YourRep: This couple had all the pieces for their new #smallbiz, but didn’t qualify for traditional #financing, that’s where we stepped in! #CDIFsInvest <link to story or show borrower image>

Templates:

Use this PowerPoint template to share your small business impact:

  • Right-click to download
  • Enter your small business impact data (number or dollar)
  • Modify the text to match your CDFI's impact (note you may need to change the font size)
  • Save as a .jpg
  • Add the image to your tweet

CDFIs Invest in Small Biz Template

Share the message on your social media channels as a slideshow:

 

Need help with the template? Reach out to Lindsay Li, lli@ofn.org.

#CDFIsInvest in #Jobs: Sample Tweets, Templates, and Graphics

Share how your CDFI invests in America by creating jobs. Retweet the original Tweet linked above or use the graphic. You can add to the buzz by using one of our template/samples to show your CDFI’s impact and borrower stories.

Sample Tweets:

  • .@YourRep: #CDFIsInvest create #jobs! Here’s how http://bit.ly/2l2uN0W
  • .@YourRep #CDFIsInvest in #jobs. Our #CDFI finances <vertical> in <Your District/State> <upload image of your impact data using template below>
  • .@YourRep:: Our #CDFI has invested in $X <Your vertical: #smallbiz/#affordablehousing/#healthyfoods> creating XX#jobs in <community or location: #rural/YOURDISTRICT> ! #CDFIsInvest!
  • .@YourRep: here is our #CDFIstory of how #CDFIsInvest in #jobs <share a success story link or borrower photo>

Templates:

Use this PowerPoint template to share your small business impact:

  • Right-click to download
  • Enter your impact data (number or dollar)
  • Modify the text to match your CDFI's impact (note you may need to change the font size)
  • Save as a .jpg
  • Add the image to your tweet

Need help with the template? Reach out to Lindsay Li, lli@ofn.org.

Share the message on your social media channels as a slideshow:​

#CDFIsInvest in #Rural America Sample Tweets, Templates, and Graphics

Share how your CDFI invests in rural America. Retweet the original Tweet linked above or use the graphic. You can add to the buzz by using one of our template/samples to show your CDFI’s impact and borrower stories.

Sample Tweets:

  • .@YourRep: #CDFIsInvest in #rural #America! Here’s how http://bit.ly/2m1Ck1J
  • .@YourRep: #CDFIsInvest in #Rural America! Since DATE our CDFI has invested $XX in #affordablehousing in rural areas of <state/regoin>
  • .@YourRep here is our #CDFIstory of how #CDFIsInvest in #jobs Rural America

Templates:

Use this PowerPoint template to share your small business impact:

  • Right-click to download
  • Enter your impact data (number or dollar)
  • Modify the text to match your CDFI's impact (note you may need to change the font size)
  • Save as a .jpg
  • Add the image to your tweet

Need help with the template? Reach out to Lindsay Li, lli@ofn.org.

#CDFIsInvest in #Families: Sample Tweets, Templates, and Graphics

Share how your CDFI invests in native communities. Retweet the original Tweet linked above or use the graphic. You can add to the buzz by using one of our template/samples to show your CDFI’s impact and borrower stories.

Sample Tweets:

  • @YourRep: #CDFIsInvest in #families! Here’s how http://bit.ly/2m5nNlF 
  • .@YourRep: #CDFIsInvest in families! Our #CDFIstory is about working to provide quality affordable childcare to help families thrive! <link to a story or use template #CDIFstory that shows impact>
  • .@YourRep: #CDFIsInvest in families! We provided XX in first-time homebuyer loans / helped XX individuals gain confidence through #financialliteracy training, etc.

Templates:

Use this PowerPoint template to share your small business impact:

  • Right-click to download
  • Enter your impact data (number or dollar)
  • Modify the text to match your CDFI's impact (note you may need to change the font size)
  • Save as a .jpg
  • Add the image to your tweet​

​​​

Need help with the template? Reach out to Lindsay Li, lli@ofn.org.

#CDFIsInvest in #Native: Sample Tweets, Templates, and Graphics

Share how your CDFI invests in families. Retweet the original Tweet linked above or use the graphic. You can add to the buzz by using one of our template/samples to show your CDFI’s impact and borrower stories.

Sample Tweets:

  • .@YourRep: #CDFIsInvest in #Native communities! Here’s how http://bit.ly/2mFX7Fp 
  • .@YourRep: #CDFIsInvest in #Native communities! As a #Native certified CDFI we <highlight your impact: 2016 or to date eg: financed $X/X# #smallbiz, created XXXjobs>
  • .@YourRep: Here is our #CDFIstory about how #CDFIsInvest in #Native communities​

Hashtags

Every tweet should contain #CDFIsInvest. Use the following hashtags to tap into other conversations on social media:

  • #AffordableHousing
  • #America
  • #CharterSchools
  • #CommunityFacilities
  • #Families
  • #Jobs
  • #Rural
  • #RuralAmerica
  • #SmallBiz
  • #Veterans

#CDFIsInvest in Your Community 

Share the direct impact CDFIs have made in your state or congressional district.

OFN will continue to tweet directly at members of the FSGG subcommittees, sharing total state and congressional district data based on CDFI Fund and OFN Member reporting. We need you to reach out to your members of Congress to amplify our message—even if they are not part of these subcommittees.

Each tweet will continue the #CDFIsInvest conversation. RT @OppFinance tweets and use our tools below to share your CDFI impact with your members of Congress.

Make sure to check the #CDFIsInvest feed on Twitter and retweet your peers in the industry as well! You can also start asking your borrowers to get involved by retweeting your posts or OFN's, or creating their own.

Find your Members of Congress on Twitter here.

Sample Tweets

  • .@YourSenator #CDFIsInvest in #state! YOURCDFI invested $XX, creating XX #jobs
  • .@YourSenator #CDFIsInvest in #state! We have made an impact on #rural communities, investing XX to create economic opportunity where it is needed most
  • .@YourRep #CDFIsInvest in DistrictX! We financed a #communityfacility that serves XX individuals, creating XX #jobs
  • .@YourRep: #CDFIsInvest in DistrictX. We work urban areas, providing fiscally responsible investment for #smallbiz and #families!
  • .@YourRep: #CDFIsInvest in DistrictX. We worked with XYZ #smallbiz, helping them to become bankable and ready to grow their business!

Templates

Use a template below to share your total impact, going beyond the tweet above:

  • Right-click to download
  • Enter your state or district in the space provided (you may need to modify the font size)
  • Modify the text to match your CDFI's impact in that area. It can be one sentence or a bulleted list
  • Save as a .jpg
  • Add the image to your tweet

Graphic: General CDFI Fund Ask

Add this to your tweets to ask for CDFI Fund funding for both FY 2017 and 2018

 

These messages and tools will be available throughout the appropriations process and until the final FY17 and FY18 budget votes.

#CDFIsInvest in Your borrowers

OFN will tweet your borrower stories directly at members of the FSGG subcommittees of the Senate and House. We want to show how CDFI investment directly benefits individuals and communities in the areas they serve by sharing CDFI borrower stories of their constituents, and surfacing the issues that they care about. In addition to the verticals we shared in our #CDFIsInvest in America section, here a few key areas of interest you may want to highlight:

  • Veterans
  • Religious Institutions
  • CDFIs serving areas and populations that traditional financing cannot/does not
  • Bankability (unbanked and underbanked): highlight your role in financial literacy training and supporting small businesses with technical assistance

We need you to reach out to your members of Congress to amplify our message and show them just how important CDFIs are to their constituents. Our tools below are available for your use in this effort.

Each tweet continues the #CDFIsInvest conversation. Where appropriate, we are adding in or asking our borrowers to say #CDFIsInvest in Me

Use our Borrower Tools to get your borrowers involved in retweeting campaign posts or creating their own, we have samples for them as well!

Advocating for the CDFI Fund requires constant communication efforts and outreach. The stronger our voice, the more visibility we can create for the CDFI industry at this critical time. Let’s make a lasting impression!

Get started here:

Check the #CDFIsInvest feed on Twitter and retweet @OppFinance and your peers in the industry as well!

Find your Members of Congress on Twitter here.

Sample Tweets:

  • @YourRep: #CDFIsInvest in your community! Our financing preserved 580 housing units <photo or link>
  • @YourRep: Here’s a #CDFIstory of how #CDFIsInvest in DISTRICT: Financing <shop> to create <benefit, for example: fresh food access>
  • @YourRep: #CDFIsInvest in #families. YOURCDFI provides #financialliteracy training <photo or link of impact data and people served >
  • @YourRep: #CDFIsInvest in #veterans. YOURCDFI finances #supportivehousing <photo or link>
  • @YourRep: #CDFIsInvest in #smallbiz! @YOURBORROWER would not have access to capital <link to story or use photo, use borrower quote that shows important role your CDFI played>
  • @YourRep: #CDFIsInvest in your constituents! <Link to borrower story or photo showing borrower impact>

Sample Borrower Story: 

A few samples of how to frame your borrower story photos on social media.

 

 

Template

Use this template to share how #CDFIsInvest in your borrowers. The template is based in PowerPoint so you can easily modify and save it as a .jpg

  • Right-click to download
  • Insert your Borrower photo
  • Include a quote or impact data in the field provided
  • If desired, include your logo. Here is a sample of how OFN Member BBIF used the template:

Printable: CDFIs Invest in Me!

Ask your borrower to take a photo holding this sign to use in your tweets (or theirs!), or use it in site visits with your borrowers.

ENLIST YOUR CDFI’S Borrowers

It is time to activate your borrowers! Reach out to the individuals and organizations you have loaned to, or partnered with, and tell them that we need their voice as we show Congress who CDFIs invest in.

Key Messaging Points:

Borrowers and other CDFI champions across the country are needed to illustrate the impact CDFIs have had on their lives, businesses, and communities. They are key constituents, and Congress will be  Ask your borrowers to share a simple message that touches on one or more of the following:

  • How #CDFIsInvest in them
  • What their alternatives would be without a CDFI
  • What role your CDFI played in their community

Contact Your Borrowers

Get your borrowers on board with our campaign with sample scripts that explain our message and why their involvement is critical. Use our sample templates or create your own.

  • Call select borrowers, and then follow up with an email to encourage their participation.
  • Provide a template for them to reach out directly to their members of Congress via email and phone. Fill in as much of the sample email as you can, but leave space for the borrower to personalize their story.
  • Provide the contact information for your borrower’s members of Congress

Borrower Tweets

Make it easy for your borrower to participate and share their #CDFIstory. We’ve created a few samples that you can tweak before sharing. Make sure to provide them with the handles of your members of Congress that you want to call out.

  • @YourRep: @YourCDFI was there for my #smallbiz when banks turned me down. #CDFIsInvest in me and my future!
  • @YourRep: @YourCDFI invested $XX to bring GROCERYSTORE to our community, providing access to #healthyfoods. #CDFIsIvest in families!
  • @YourRep: @YourCDFI invested in @BUSINESS, creating XX new jobs in my small town. #CDFIsInvest in me, and in #rural America!
  • @YourRep: @YourCDFI worked with me to build my credit and savings so I could finally afford my first home. #CDFIsInvest in me!

Create a Borrower Video

Videos make a strong impression, and offer a way to tell your CDFI impact story on a personal and tangible level. They require little equipment, other than a smart phone.

To make it easier for borrowers to participate, provide a script (see sample below). Offer to record the video for them, or provide a link to this script so they can access it when it best fits their schedule.

VIDEO BEST PRACTICES

  • Use your smart phone in Landscape mode to record the video.
  • Upload the file to your YouTube channel, Vimeo, or other video service.
  • Share the link on your social media and tag their representative (if they differ from yours)
  • Try to keep the script to 100 words or less, the ideal video is 30-seconds or less
  • Ask your borrower to hold up this sign at the end of their video.

VIDEO ELEMENTS TO CAPTURE

  • Introduction/Set up: Name of the borrower or project and set up the CDFIs Invest in me tagline.
  • Name the Conflict: Have the borrower explain why they needed financing from your CDFI
  • How did they hear about your CDFI: What connected them to you?
  • How did your CDFI provide the solution: Have the borrower briefly explain how your CDFI met that need.
  • Close: Provide a testimonial

VIDEO SAMPLE SCRIPT

My name is <Jane Doe>, and CDFIs Invest in me.

I came to <XYZ CDFI> because I was ready to launch my small business, but needed startup capital. Most banks I talked to said they couldn’t finance me until I had three years of experience. But one recommended I talk to <XYZ CDFI>.

I met with <LENDER> and <he/she> helped me prepare my business plan and make five-year sales projections. Then we worked on my credit. I got the loan I needed to take my business from my kitchen to a storefront. Since then I've hired two part-time workers and one full-time.

Without <XYZ CDFI> I wouldn’t be where I am today.

A CDFI Invested in Me!

Congressional Twitter Handles

During this campaign, we’re specifically aiming to reach:

TAKE ADDITIONAL ACTION

Don’t stop with social media!

  • Make Calls: Use OFN's Congressional Outreach Toolkit to contact the Appropriations Committee and Congressional leadership. Ask them to fund the CDFI Fund at $250 million in FY17 and in FY18. Your Congressional delegation can also support funding in FY17 and weigh in about funding in FY18 with the Appropriations Committee.
  • Schedule a Visit in Your District: Whenever members of Congress are scheduled to be in their districts/states, invite them to visit your CDFI and meet with your borrowers. You can also schedule a meeting with your elected official in Washington, D.C. The next congressional recess is April 10-21. OFN can help you schedule an on-site visit and provide you with advocacy tools. Please contact Liz Lopez once you have scheduled an on-site visit or if you need any assistance.
  • Get on the CDFI Coverage Map: OFN regularly uses this tool to demonstrate to members of Congress the impact CDFIs have nationwide. Click here to learn how to add your loan data!
  • Register for OFN's Advocacy Day: Join us on May 16-17, 2017 in D.C. for our 8th annual Advocacy Day. Meet with members of Congress and their staffs, and Administration officials to share your experiences in creating access to capital in urban, rural, Native communities. Click here to learn more.
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