On June 19, Paul Quintero, CEO at Accion Serving the East Coast, presented on the benefits of developing an industry vertical at OFN's 2019 Small Business Finance Forum in Chicago. Together with panelists from fellow OFN member organizations Opportunity Fund and Colorado Enterprise Fund, Paul shared how targeting certain industry segments for small business lending can differentiate organizations in the marketplace, grow word-of-mouth referrals, and pave the way for market expansion to new geographies.
"Our idea for scaling our work with the most vulnerable among us began by determining which industries had the highest concentration of our targeted affinity groups," Paul explained in a recent article he authoredIndsutry about Accion Serving the East Coast's process for developing its childcare vertical. "From this list, we sought industries in which we had previous experience and ranked ordered by recession sensitivity (from least to most)."
Read Paul's full article on the Accion website.