Associate, Marketing and Communications

Company: Opportunity Finance Network

Location: Washington, DC

Job Function: Marketing/PR


Background

Opportunity Finance Network (OFN) is the nation’s leading investment intermediary and network CDFIs serving rural, urban, and Native communities across the United States. With over $1 billion in total assets under management, OFN manages a national membership network of over 410 mission-driven lenders and CDFIs, including community development loan funds, credit unions, green banks, community development banks, minority depository institutions, and venture capital funds. OFN is a trusted investment partner to the public, private, and philanthropic sectors – foundations, corporations, banks, government agencies, and others. For more than 30 years, our team has helped partners invest in communities to catalyze change and create economic opportunities for people and places traditional finance doesn’t reach.

To learn more, visit: https://www.ofn.org/

People who work at OFN come from a variety of professional and academic backgrounds. If you have:

  • Passion for the mission and true believer in our core purpose.
  • Courage to be a fearless advocate who is confident and resilient in our fight to drive capital into low-income communities.
  • Smart, quick seekers of knowledge who thrive on creating and developing new strategies, products, and programs for increasing capital to communities we serve.
  • Desire to be a collaborative team player who possesses humility and a willingness to lean in all areas of our work.

EOE STATEMENT – We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status or any other characteristic protected by law.

Summary

Do you love all things marketing, communications, and technology? Do you thrive in a fast-paced, evolving environment and want to help create economic opportunity for people and places that mainstream finance doesn’t traditionally reach? OFN is looking for a talented team player to join OFN’s strategic communications team.

Responsibilities include tracking, formatting, and publishing content updates across OFN’s website in alignment with best practices, collecting and analyzing key performance indicators (KPIs), and helping to manage marketing technology software and vendors.

Come be a part of our growing diverse, highly committed, skilled, and collaborative staff. At OFN, we are dedicated to building a diverse, inclusive workplace, so if you are excited about this role but your experience does not align perfectly with every qualification, we encourage you to apply nonetheless. You may be the right candidate for this or other roles.

This position is based in Washington, D.C. All staff currently work a hybrid schedule.

Responsibilities

  • Track, format, and publish OFN website content updates in coordination with other teams, including landing pages, blog articles, CDFI borrower stories, media coverage, and industry job bank.
  • Support overall web performance and site health by identifying stale content and recommending updates to ensure it stays current and relevant, as well as following best practices for user experience and SEO.
  • Organize inventory of OFN marketing and communications materials and update items as needed, including PowerPoint presentations and fact sheets.
  • Support updates to attendee app for in-person OFN events.
  • Maintain organization of digital assets and content in Salesforce and SharePoint, ensuring easy access and workflows across the organization
  • Track and analyze performance metrics across website and other communications channels.
  • Develop and maintain strong relationships with all levels of the organization to facilitate cross-functional collaboration and implementation of effective strategic communications.
  • Other related duties as assigned, such as drafting content and supporting email marketing, virtual presentations, and video and graphics production for events and other core business needs.

Requirements

  • Bachelor’s degree or 5-7 years of equivalent experience in lieu of a degree.
  • Demonstrated marketing and/or communications work or internship experience desired.
  • Professional experience working in community development and/or at a national membership association desired.
  • Must possess a strong passion for, understanding of, and commitment to OFN’s mission, vision, and values. In addition, be a fearless advocate, who is confident and resilient in OFN’s fight to drive capital into low-income communities
  • A collaborative team player who possesses the interpersonal skills to work across all levels of the organization both internally and externally, humility, and a willingness to learn in all areas of our work. Be a strong team contributor, effective and comfortable in leading as well as supporting roles within teams.
  • Ability to adapt content, including both copy and graphics, for digital marketing platforms, fact sheets, events, and more.
  • Be a smart, quick seeker of knowledge with the ability to think strategically, creatively, and tactically to analyze results and provide practical recommendations.
  • Adept at online content publishing required.
  • Tight organization, project planning skills, and close attention to detail is required as the Associate supports time-critical content publishing across many platforms and maintains records for the department.
  • Ability to understand diverse perspectives required.
  • Familiarity with a range of marketing technology, such as WordPress, Salesforce, SharePoint, Pardot, CVENT, YouTube, Google Analytics.
  • Familiarity with website best practices, including SEO.
  • Ability to set priorities, follow through on challenging situations, and effectively manage time under moderate supervision required.
  • Some travel required (5-15% of time).
  • Job involves normal physical requirements for an office position.

How to Apply

To apply, submit your resume and cover letter here