OFN has launched a new resource for CDFIs, tapping into the need to better define their value proposition and turn word of mouth into business: the Consumer Finance Marketing Library.
How are you reaching your target audience? Knowing which channels to use, and how to use each resource effectively can be a daunting task. To help CDFIs have a greater impact and reach more consumers, OFN will launch a new Consumer Finance Marketing Toolkit.
Opportunity Fund, an OFN Member CDFI, announced today that is has begun offering loans online to borrowers in 12 new states, in addition to increasing its investments in California’s small businesses.
Guest Blogger: George Hofheimer, chief knowledge officer, Filene Research Institute, www.filene.org